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Bachelor of Arts in Communication (Honours)

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Xiamen University Malaysia Campus

Bachelor of Arts in Communication (Honours)

university icon
Xiamen University Malaysia Campus

Bachelor of Arts in Communication (Honours)

Qualification
Bachelor's Degree
Duration
3 years
Intake
FebFebAprAprSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
No data
Other Fees
Description Fee
No data

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Xiamen University Malaysia Campus ?

The Bachelor of Arts in Communication offered by Xiamen University Malaysia is an outstanding programme that draws upon the rich history and expertise of Xiamen University in China. With a comprehensive curriculum that covers both theoretical knowledge and practical skills, our programme is designed to prepare students for success in the rapidly evolving field of communication. The Bachelor of Arts in Communication offered by Xiamen University Malaysia aims to equip students with the skills needed to create content that effectively resonates with a diverse audience, utilizing a range of platforms including print, digital, audio, and video. Through this programme, students will learn to develop persuasive messaging that can inspire and encourage action, whether it be breaking important news, writing a press release, creating a national campaign, or organizing a high-profile event. With a focus on both theoretical knowledge and practical experience, the Bachelor of Arts in Communication prepares students for careers in a variety of fields, including media, public relations, advertising, event management, and corporate communication. Graduates will be equipped with the skills and knowledge necessary to succeed in a rapidly evolving industry and make a positive impact in their chosen field.

ENTRY REQUIREMENTS:

  • STPM: Pass STPM or equivalent with minimum Grade C (GP 2.00) in 2 subjects.
  • A-LEVEL: Pass A-level with at least Grade D in 2 subjects.
  • UEC: Pass UEC with at least Grade B in 5 subjects including English Language subject.
  • Diploma: Pass Diploma in Media and Communication field or the equivalent with at least CGPA 2.00.
  • Foundation/Matriculation: Pass Matriculation/Foundation or the equivalent with at least CGPA 2.00.
  • English Language: A credit in SPM level or the equivalent.

MAIN COURSES:

  • Introduction to Mass Communication
  • Introduction to New Media Studies
  • Media Law and Ethics
  • Persuasive Communication
  • Public Speaking
  • Audiovisual Production
  • Principles of Public Relations
  • Media Writing
  • Academic Writing
  • Human Communication
  • Media Content Editing
  • Organizational Communication
  • Social Media and Crisis Communication
  • Event Management
  • Research Methods in Communication
  • Public Relations Counselling
  • Media Literacy and Critical Thinking
  • New Media Marketing
  • Screen Studies
  • Media Management
  • Thesis Writing
  • Industrial Training

MAJOR CORE COURSES:

  • International Communication
  • Photography
  • Intercultural Communication
  • Rhetorical Criticism
  • AI and Digital Communication
  • Data Analytics and Visualization for Corporate Communication
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