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Home > Universities > UTM University Malaysia > Bachelor of Management (Marketing) with Honours

Bachelor of Management (Marketing) with Honours

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UTM University Malaysia(UTM Johor Bahru)

Bachelor of Management (Marketing) with Honours

university icon
UTM University Malaysia(UTM Johor Bahru)

Bachelor of Management (Marketing) with Honours

Qualification
Bachelor's Degree
Duration
4 years
Intake
FebFebSepSep
English Requirement
IELTS 5.5
Offer Letter
Fees Applies
Class Type
Physical
Course Fee for International Students
First year from MYR 12,062 excludes 6% SST & other fees
Estimated total tuition from ~MYR 48,248 4 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Management (Marketing) with Honours program at UTM University Malaysia is offered in full-time mode and follows a two-semester academic session. The subjects are structured in a sequence from basic to advanced levels of knowledge. Assessment in the program is based on both formative and summative evaluations conducted throughout each semester.

Future Careers 

Graduates of the programme may work as product marketing managers, marketing assistants/executives,purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

Among the courses offered

YEAR 1 (SEMESTER 1)

  • Principles of Marketing 3 SBSD 1023 Business Mathematics
  • Principles of Microeconomics
  • Design and Creativity in Marketing
  • Principles of Management
  • Graduate Success Attributes
  • Philosophy and Current Issue
  • (Local Student) /Malay Language for Communication 2 (International Student)

YEAR 1 (SEMESTER 2)

  • Business Mathematics
  • Principles of Macroeconomics
  • Consumer Behavior
  • Human Resource Management
  • English Communication Skills
  • Philosophy and Current Issue
  • Introduction to Entrepreneurship

YEAR 2 (SEMESTER 1)

  • Business Accounting
  • Service-Learning Co-Curriculum Elective
  • Financial Management
  • Introduction to Operation Management
  • Generic Skills / Knowledge Enhancement Elective
  • Science and Technology Thinking
  • Marketing Information Systems

YEAR 2 (SEMESTER 2)

  • Business Statistics
  • Product Management
  • Integrated Marketing Communication
  • SBSD 2053 Introduction to Operation
  • Academic Communication Skills
  • UXXX 2XX2 Generic Skills / Knowledge
  • Pricing Decision
  • Appreciation of Ethics and Civilizations

YEAR 3 (SEMESTER 1)

  • Advertising & Promotion
  • Digital Marketing
  • Global Marketing
  • Commercial Law
  • Service Marketing
  • Professional Communication Skills

YEAR 3 (SEMESTER 2)

  • Seminar in Contemporary Marketing
  • Retail Management
  • Marketing Research
  • Foreign Language Elective
  • Elective I
  • Extra-Curricular Experiential Learning (ExCEL)

ELECTIVE I & II

(Student choose courses from the following list – subject to if being offered)

  • Code Subject Credit
  • Marketing For Innovative Products
  • Supply Chain Management
  • Tourism Marketing
  • Management and Cyber Law
  • Islamic Marketing

YEAR 4 (SEMESTER 1)

  • Final Year Project
  • Customer Relationship Management
  • Strategic Marketing
  • Elective III
  • Elective IV
  • Elective V

YEAR 4 (SEMESTER 2)

  • Industrial Training (Report)
  • Industrial Training (Practical)
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