The Bachelor of Technology Management with Honours (High Technology Marketing) program at UTeM University Malaysia prepares students to navigate the fast-paced and competitive high-tech market. They learn to create and market high-tech products by using state-of-the-art marketing tools, conducting market research, and aligning customer needs with superior technology. The program emphasizes delivering superior value to customers and equips graduates with the skills to excel in marketing high-tech products and services.

Future Careers 

Graduates of the Bachelor of Technology Management with Honours (High Technology Marketing) program have various career options, including roles such as relationship managers, marketing events managers, credit risk executives, customer service managers, and professionals in marketing education, research institutions, and consulting services. The program's practical experience and classroom learning enhance graduates' employability, and they also have the potential to start their own technical marketing businesses.