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The Bachelor of Science in Business Analytics program at the University of Southampton Malaysia offers a comprehensive and accredited 3-year degree that provides students with a strong foundation in the field of business. This program focuses on equipping students with specialized skills that are essential for helping organizations understand their customers and making effective business decisions through data analysis. The core or compulsory modules that students will undertake depend on their A level results, ensuring a tailored and well-rounded education. Throughout the program, students will develop the necessary mathematical skills to extract insights from various data sources, including the internet and social media. By combining business knowledge with analytical expertise, graduates of this program are prepared to contribute to the success of organizations by utilizing data-driven approaches to drive growth and innovation.
Compulsory modules cover accounting and practical management skills. You'll draw on different disciplines to explore the development of business concepts and key technologies, giving you greater insights into the contemporary business world.
These modules lay the foundations for the rest of your studies. The variety of topics you'll study in year 1 will also help you to identify areas of business that most interest you.
You'll study a number of specialist core and compulsory modules with a data analytics focus. These cover topics such as forecasting, simulation, optimisation, data mining and knowledge management.
You'll also choose from a range of optional modules.
You'll continue to focus on data analytics while pursuing your interests by choosing from a range of optional modules.
For your final project you'll investigate a business problem or issue an organisation is facing and write a dissertation on it. This will put your analytical skills into practice, as you prepare for working life in your chosen career.
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