The Bachelor of Games Design and Art program at the University of Southampton Malaysia offers a unique blend of creativity and technical knowledge, providing you with the skills to bring your ambitious game ideas to life in emerging markets, platforms, and spaces. This program encompasses various aspects of game design, including design, illustration, character creation, animation, storytelling, coding, and digital production. Working in dedicated studios on campus, you will be immersed in a vibrant and collaborative environment that mirrors the practices of game companies and the creative industries. Through design-thinking principles, you will learn to create innovative games and refine them through research-led investigation, prototyping, and user testing. The program covers a wide range of gaming experiences, including screen-based (video) games, augmented and virtual reality game-making, as well as physical production of products such as location-based games, board games, card games, and escape rooms. Additionally, you will explore the emerging fields of purposeful games and serious games, discovering how games can be designed to have social impact and cultural significance. This program equips you with the necessary skills and knowledge to excel in the dynamic and ever-expanding field of game design and art.