Bachelor of Arts Fashion Marketing with Management at University of Southampton Malaysia

Bachelor of Arts Fashion Marketing with Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

MarMarJulJulSepSep

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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The Bachelor of Arts in Fashion Marketing with Management program at the University of Southampton Malaysia equips students with essential business skills tailored specifically for the fashion industry, with a strong emphasis on the latest digital knowledge and techniques. This program is delivered by academics with current professional experience, ensuring students receive up-to-date and relevant industry insights. By undertaking this fashion marketing and management degree, students will be well-prepared for a variety of roles within the fashion business, including marketing, communications, buying, merchandising, PR, brand management, and digital marketing. Graduates of this program have gone on to work for major fashion brands and secure coveted positions in competitive graduate training schemes.

Located on a vibrant arts campus within a leading research-based university, students will have the opportunity to apply their creative business skills in a dynamic learning environment, supported by state-of-the-art facilities. The program is delivered by a dedicated team of experienced professionals from the industry and academics, ensuring students receive a well-rounded education that prepares them for success in their careers. By combining theoretical knowledge with practical application, students will gain the necessary skills and expertise to thrive in the fashion industry.

Year 1 overview

You’ll study 5 modules that introduce you to key ideas and skills in fashion marketing, including:

Introduction to Research - critical thinking, communication and study skills
Fashion Contexts - how eras and events, contemporary influencers and the media have impacted the current fashion landscape
Introduction to Business - the concepts and principles of the fashion business
Fashion Styling and Creative Practice
Consumer Intelligence - behaviour and trends

Year 2 overview

You’ll take 4 core modules to advance your existing skills and knowledge. Topics include:

Product Management
Trend Forecasting
Creative Strategy - the fusion of strategy and creativity in fashion
Retail Futures- fashion retailing and future developments in the changing retail landscape

You’ll choose another module from a broad range of topic options:

Business Skills for the Creative Industries
Creative Futures - exploring democratic forms of innovation, including collaborative and environmental practices, activism, social innovation and economic sustainability
Creative Writing
Image and Branding - issues, terminology and trends in branding
Visual Culture - the role of images in the construction of identity, and the ways in which we understand the world around us

You can also choose to spend a semester at a partner university in Europe, Canada or Hong Kong to explore fashion from a global perspective.

Year 3 overview

You’ll consolidate your experience by producing a final marketing project. This is a body of work that illustrates the knowledge and skills you’ve learned, and aligns to your career ambitions. This will be a valuable addition to your professional portfolio.

Your final modules will equip you with the knowledge needed to work in the fashion business, specifically:

Critical Issues - understanding the factors that determine a business’s success or failure
Professional Planning - how to enter the workplace
Digital Marketing - gain the latest knowledge and skills in preparation for industry

Bachelor of Arts Fashion Marketing with Management

Bachelor of Arts Fashion Marketing with Management