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Home > Universities > UNITEN University Malaysia (Universiti Tenaga Nasional) > Bachelor of Business Administration (Hons) in Marketing

Bachelor of Business Administration (Hons) in Marketing

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UNITEN University Malaysia (Universiti Tenaga Nasional)

Bachelor of Business Administration (Hons) in Marketing

university icon
UNITEN University Malaysia (Universiti Tenaga Nasional)

Bachelor of Business Administration (Hons) in Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJulJulSepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 23,000 excludes 6% SST & other fees
Estimated total tuition from ~MYR 69,000 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business Administration (Hons) in Marketing Program at UNITEN University Malaysia is designed to provide students with a comprehensive understanding of accounting, finance, computing, quantitative analysis, English, economics, marketing, and management. The program aims to produce professionals with deep knowledge in marketing management and the ability to generate innovative ideas, particularly in the Malaysian business context. The curriculum is carefully structured to provide students with strong theoretical and practical knowledge in marketing, preparing them for careers in the marketing sector or advanced studies such as a Master's Degree in Marketing or other MBA programs.

Future Careers

  • Advertising Manager
  • Sales & Marketing Manager
  • Sales & Marketing Consultant
  • Marketing Communication Manager
  • Product & Brand Manager
  • Event Manager
  • Services And Operation Managers
  • Supply Chain Managers
  • Customers Relations Managers
  • Academics
  • English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I / Moral and Civil Society I
  • Islam and Civil Society II / Moral and Civil Society II
  • Islam and Civil Society I / Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training

Subject marked (*) is required for Malaysian students only.

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