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Home > Universities > UniKL University Malaysia > Bachelor of Business Administration in Marketing (Honours)

Bachelor of Business Administration in Marketing (Honours)

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UniKL University Malaysia

Bachelor of Business Administration in Marketing (Honours)

university icon
UniKL University Malaysia

Bachelor of Business Administration in Marketing (Honours)

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJulJulSepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business Administration in Marketing (Honours) program at UniKL University Malaysia offers an internationally recognized degree in marketing. It aims to produce graduates who possess strong marketing and business skills, leadership abilities, a commitment to lifelong learning, and ethical practices. The program focuses on marketing theories, creative communication, critical thinking, innovation, teamwork, and applying marketing knowledge in academic and career development.

Future Careers 

Graduates may find employment as:

  • Private sector in all Core Industries
  • Government Agencies
  • Educational Institutions
  • Multinational Organizations
  • Global Business
  • Industrial R & D in related fields
  • Self-employed as an entrepreneurs

 

Among the courses offered 

Semester 1

  • Writing for Academic Purposes
  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Business Communication

Semester 2

  • Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
  • Business Ethics and Corporate Governance
  • Foreign Languages 1
  • Co-Curriculum

Semester 3

  • Retail Management
  • Finance I
  • Principles of Marketing
  • Organisational Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
  • Business Statistics

Semester 4

  • Advertising&Promotion Strategy
  • Consumer Behavior
  • Management Information System
  • Business Law
  • Technopreneurship
  • Elective 1

Semester 5

  • Hubungan Etnik / Pengajian Malaysia 3**
  • E-Marketing
  • Innovation Management
  • Foreign Languages 2

Semester 6

  • Retail Merchandising Management
  • Customer Relationship Management
  • Marketing Strategy
  • Marketing Management
  • Elective 2
  • Elective 3

Semester 7

  • Sales Management
  • Pricing Strategy & Tactics
  • Marketing Channels Management
  • Marketing Research
  • Personal selling
  • Elective 4

Semester 8

  • Seminar
  • Elective 5
  • Elective 6

Semester 9

  • Internship

Electives

  • Human Resource Management
  • Small Business Management
  • Strategic Management
  • Creative Problem-Solving
  • Operation Management
  • Supply Chain Management
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