Bachelor of Business Administration in Marketing (Honours) at UniKL University Malaysia

Bachelor of Business Administration in Marketing (Honours)

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJulJulSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	No data

	Other Fees
	Description	Fee
	No data

The Bachelor of Business Administration in Marketing (Honours) program at UniKL University Malaysia offers an internationally recognized degree in marketing. It aims to produce graduates who possess strong marketing and business skills, leadership abilities, a commitment to lifelong learning, and ethical practices. The program focuses on marketing theories, creative communication, critical thinking, innovation, teamwork, and applying marketing knowledge in academic and career development.

Future Careers

Graduates may find employment as:

Private sector in all Core Industries
Government Agencies
Educational Institutions
Multinational Organizations
Global Business
Industrial R & D in related fields
Self-employed as an entrepreneurs

Among the courses offered

Semester 1

Writing for Academic Purposes
Principles of Economics
Principles of Management
Financial Accounting
Business Mathematics
Business Communication

Semester 2

Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
Business Ethics and Corporate Governance
Foreign Languages 1
Co-Curriculum

Semester 3

Retail Management
Finance I
Principles of Marketing
Organisational Behaviour
Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
Business Statistics

Semester 4

Advertising&Promotion Strategy
Consumer Behavior
Management Information System
Business Law
Technopreneurship
Elective 1

Semester 5

Hubungan Etnik / Pengajian Malaysia 3**
E-Marketing
Innovation Management
Foreign Languages 2

Semester 6

Retail Merchandising Management
Customer Relationship Management
Marketing Strategy
Marketing Management
Elective 2
Elective 3

Semester 7

Sales Management
Pricing Strategy & Tactics
Marketing Channels Management
Marketing Research
Personal selling
Elective 4

Semester 8

Seminar
Elective 5
Elective 6

Semester 9

Internship

Electives

Human Resource Management
Small Business Management
Strategic Management
Creative Problem-Solving
Operation Management
Supply Chain Management

Bachelor of Business Administration in Marketing (Honours)

Bachelor of Business Administration in Marketing (Honours)