Master of Business Administration (Blue Ocean Strategy)
UCSI University Malaysia(Kuching)
Master of Business Administration (Blue Ocean Strategy)
UCSI University Malaysia(Kuching)
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The Master of Business Administration (Blue Ocean Strategy) programme is designed to build talent for business professionals, with an emphasis on market differentiation through value creation to reduce competition. It seeks to develop future leaders who can make substantial contributions in a variety of business situations by giving a comprehensive understanding of business dynamics and educating students to build uncontested market sectors. The programme is tailored for success in SMEs, international organisations, startups, and the public sector, providing graduates with a wide range of skills and expertise.
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