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Master of Business Administration (Blue Ocean Strategy)

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UCSI University Malaysia(Kuching)

Master of Business Administration (Blue Ocean Strategy)

university icon
UCSI University Malaysia(Kuching)

Master of Business Administration (Blue Ocean Strategy)

Qualification
Master's Degree
Duration
1.5 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 1 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Master of Business Administration (Blue Ocean Strategy) programme is designed to build talent for business professionals, with an emphasis on market differentiation through value creation to reduce competition. It seeks to develop future leaders who can make substantial contributions in a variety of business situations by giving a comprehensive understanding of business dynamics and educating students to build uncontested market sectors. The programme is tailored for success in SMEs, international organisations, startups, and the public sector, providing graduates with a wide range of skills and expertise.

Future Careers 

business consultants, strategy analysts, innovation managers, and leaders in various industries, leveraging their expertise in market differentiation and value innovation to drive growth, lead strategic initiatives, and create uncontested market spaces, while also exploring opportunities in entrepreneurship, strategic marketing, and business development.

 
 
 
 

Core Courses

  • Marketing Management
  • Leadership
  • Blue Ocean Strategy
  • Business Accounting for Decision Making
  • Research Design and Analysis
  • Business Communication and Negotiation
  • Economies for Strategic Planning
  • Blue Ocean Strategy Consulting Practice
  • Corporate Strategic Management
  • Applied Blue Ocean Case Study

Electives

  • Consumer Behaviour
  • Financial Management and Policy
  • Entrepreneurship
  • Human Resource Management
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