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The Master in Strategic Communication program at UCSI University equips graduates with theoretical knowledge and practical skills in strategic communication, digital media, and marketing. Through a hands-on curriculum, students learn to analyze and solve complex communication problems, develop effective strategies, and utilize digital platforms for engagement. Graduates are prepared for careers in corporate communication, public relations, digital marketing, and media management.
communication strategists, public relations managers, social media specialists, digital marketers, advertising executives, and media relations officers, leveraging their expertise to drive effective communication strategies, enhance organizational reputation, engage audiences across diverse channels, and manage media relationships.
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