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Master in Strategic Communication

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UCSI University Malaysia(Kuala Lumpur)

Master in Strategic Communication

university icon
UCSI University Malaysia(Kuala Lumpur)

Master in Strategic Communication

Qualification
Master's Degree
Duration
1 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
No data
Other Fees
Description Fee
No data

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UCSI University Malaysia ?

The Master in Strategic Communication program at UCSI University equips graduates with theoretical knowledge and practical skills in strategic communication, digital media, and marketing. Through a hands-on curriculum, students learn to analyze and solve complex communication problems, develop effective strategies, and utilize digital platforms for engagement. Graduates are prepared for careers in corporate communication, public relations, digital marketing, and media management.

Future Careers 

 communication strategists, public relations managers, social media specialists, digital marketers, advertising executives, and media relations officers, leveraging their expertise to drive effective communication strategies, enhance organizational reputation, engage audiences across diverse channels, and manage media relationships.

Core (Compulsory)

  • Theories and Concepts in Media and Communications
  • Methods of Research in Media & Communications
  • Critical Approaches to Strategic Communications

Electives (Select two)

  • Corporate Communications
  • Statistics in Strategic comm
  • Big Data Analytics
  • Crisis Communication
  • Strategic Communication in Practice: Professional Perspectives
  • Social Media Marketing Strategies
Candidates will also be expected to complete a dissertation to graduate.
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