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Home > Universities > UCSI University Malaysia > Bachelor of Commerce (Hons) in Marketing

Bachelor of Commerce (Hons) in Marketing

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UCSI University Malaysia(Kuching)

Bachelor of Commerce (Hons) in Marketing

university icon
UCSI University Malaysia(Kuching)

Bachelor of Commerce (Hons) in Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 18,740 excludes 6% SST & other fees
Estimated total tuition from ~MYR 54,240 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Commerce (Hons) in Marketing Program at UCSI University Malaysia covers the fundamental principles of marketing, as well as in-depth topics like consumer behavior, brand management, and business communication. By completing this program, students will have the skills and knowledge needed for a successful career in the dynamic field of marketing.

Future Careers 

Public relations consultant, Marketing manager, Corporate branding consultant, Business development manager, Sales manager, Retail manager, Advertising and promotion manager.

Year 1

  • Business Law
  • Statistics and its Applications
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Microeconomics
  • Organisational Behaviour
  • Introductory Accounting
  • Introduction to Marketing Communication
  • Business Communication
  • Macroeconomics
  • Financial Management

Year 2

  • Business Mathematics
  • Sales Management
  • Human Resource Management
  • Internet in Practice
  • Direct Marketing
  • Marketing Processes
  • Management Science
  • Consumer Behaviour
  • Business Research Methods
  • Digital Marketing
  • Business Information Systems
  • Entrepreneurship
  • Retail Management
  • Co-Operative Placement 1

Year 3

  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issues in Marketing
  • Co-Operative Placement 2

Electives

  • International Business
  • Strategic Information Systems Management
  • Strategic Brand Management
  • Business Intelligence using Big Data
  • Logistics and Supply Chain Management
  • Business Ethics in Ethical Decision Making

General Courses (MPU) are compulsory for all students.

U1
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)
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