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Home > Universities > UCSI University Malaysia > Bachelor of Arts (Hons) in Branding and Advertising

Bachelor of Arts (Hons) in Branding and Advertising

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UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Branding and Advertising

university icon
UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Branding and Advertising

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 22,210 excludes 6% SST & other fees
Estimated total tuition from ~MYR 65,550 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Hons) in Branding and Advertising Program at UCSI University Malatsia is the only one in Malaysia that combines branding and advertising. It prepares students to be proficient brand builders by integrating strategic marketing and creative advertising. With a focus on game-changing strategies, adaptability, and perseverance, this program equips students with the skills needed for success. It is a unique offering exclusive to UCSI, and the department boasts a highly qualified faculty, with 70% holding PhD qualifications.

Future Careers 

Brand Executive, Brand Management, Product Management, Account Management, Channel Management, Channel Development, Advertising Executive, Advertising Manager, Event Planner, Event Manager, Campaign Development Executive, Media Executive, Media Plannerm Academician, Entrepreneur.

Year 1

  • Fundamentals of Marketing
  • Business Information System
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Applications
  • Fundamentals of Advertising
  • Macroeconomics
  • Co-Operative Placement 1
  • Introduction to Digital Marketing
  • Visual Communication

Year 2

  • Sales Management
  • Co-Operative Placement 2
  • Writing for Mass Communication
  • Management Ethics
  • Marketing Processes
  • Business Research Methods
  • Consumer Behaviour
  • Business Accounting
  • Cross Cultural Management
  • Internet and SEO Marketing
  • Social Media Marketing

Elective 1 (Choose one)

  • Basic Photograph
  • Introduction To Public Relations

Elective 2 (Choose one)

  • Entrepreneurship
  • Managing People

Year 3

  • Strategic Advertising Management
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Service Marketing
  • Retail Brand Management
  • Advertising Media Planning
  • Co-Operative Placement 3

Elective 3 (Choose one)

  • Strategic Marketing
  • Current Issues in Marketing
  • Leadership
  • International Trade

General Courses (MPU) are compulsory for all students.

U1
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)
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