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Home > Universities > UCSI University Malaysia > Bachelor of Arts (Hons) in Marketing

Bachelor of Arts (Hons) in Marketing

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UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Marketing

university icon
UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 23,770 excludes 6% SST & other fees
Estimated total tuition from ~MYR 65,400 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Hons) in Marketing Program at UCSI University Malaysia offers a thorough comprehension of marketing functions within organizations and the broader business context. Graduates will have honed their analytical and strategic thinking abilities, while also gaining essential skills in creativity, critical analysis, problem-solving, and communication. Marketing is a field that calls for individuals who can align market perception with actionable plans, often attracting creative and ambitious individuals who strive for unique and impactful outcomes

Future Careers

Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Consultant, Public Relations Consultant.

Year 1

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Introduction to Digital Marketing
  • Statistics and its Applications
  • Co-Operative Placement 1

Electives (Choose one)

  • Sustainability in Business
  • Introduction to Branding

Year 2

  • Business Research Method
  • Sales Management
  • Marketing Processes
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Consumer Behaviour
  • Co-Operative Placement 2
  • Internet and SEO Marketing
  • Management Science
  • Marketing Analytic

Electives 2 (Choose one)

  • Introduction To Public Relations
  • International Trade
  • Social Media Marketing

Year 3

  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • Strategic Management
  • Co-Operative Placement 3
  • Integrated Marketing Communications
  • International Sustainable Marketing
  • System Thinking for Sustainable Development in Business

Electives 3 (Choose one)

  • Leadership
  • Retail Brand Management

General Courses (MPU) are compulsory for all students.

U1
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)
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