The Bachelor of Mass Communication (Hons) in Public Relations and Marketing Program at Taylor's University Malaysia offers a strong focus on public relations (PR) and event management, along with in-depth knowledge in the field of marketing communication. Students gain the skills and knowledge to plan, strategize, and execute effective marketing plans. The program prepares students to become strategic PR practitioners with a marketing mindset, equipping them for roles that require a comprehensive understanding of both PR and marketing in today's business environment.

Future Careers 

Brand Manager, Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Market Researcher, Public Relations & Marketing Consultant, Public Relations Consultant, Publicist, Strategy Planning Manager.

Education pathway