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Bachelor of Mass Communication (Honours) in Advertising and Brand Management

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Taylor's University Malaysia

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

university icon
Taylor's University Malaysia

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Qualification
Bachelor's Degree
Duration
3 years
Intake
FebFebAprAprSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 38,964 excludes 6% SST & other fees
Estimated total tuition from ~MYR 113,016 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Mass Communication (Honours) in Advertising and Brand Management Program at Taylor's University Malaysia prepares students to learn creative strategy for advertising and brand management to meet the increasingly challenging market demands. The program is designed to provide students with a comprehensive skill set, techniques, and theoretical knowledge in creating, designing, and strategically addressing real-world advertising challenges. Students will learn to develop effective solutions to enhance visibility for organizations and their brands. The program offers hands-on training using industry-relevant equipment and software, allowing students to gain practical experience in both the creative and managerial aspects of the advertising industry.

Future Careers 

Integrated Marketing Communication Specialist, Campaign Director, Branding Specialist, Brand Developer, Social Media Specialist/Coordinator, Customer Engagement Associate, Copywriter, Creative Director, Production Designer, Media Buyer/Planner, Web Designer, Traffic Manager, Digital Content Creator.

Education pathway

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