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The Bachelor of Business (Hons.) in International Business and Marketing is designed to provide students with a comprehensive understanding of core concepts, practices, and techniques involved in conducting business globally. The program places a strong emphasis on marketing functions within organizations that have international operations. The ultimate goal of the program is to cultivate graduates with an innovative mindset. These graduates will be able to perceive dynamic business environments as opportunities and will be equipped to make strategic marketing decisions in such contexts.
Brand Manager, Business Consultant, Customer Service Manager, Entrepreneur, Foreign Trade Consultant, Import & Export Manager, International Trader, Marketing Communication Manager, Product Manager, Sales Manager.


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