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Home > Universities > Sunway University > Bachelor (Hons) Marketing

Bachelor (Hons) Marketing

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Sunway University

Bachelor (Hons) Marketing

university icon
Sunway University

Bachelor (Hons) Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 31,760 excludes 6% SST & other fees
Estimated total tuition from ~MYR 97,540 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) Marketing Program at Sunway University Malaysia offers a comprehensive curriculum that focuses on understanding consumer behavior and developing marketing strategies. Students study specialized areas such as branding, digital marketing, and relationship marketing. The program includes industry talks, simulated business challenges, and field trips to enhance practical learning. With an emphasis on innovation and creativity, students gain critical thinking skills and are prepared for real-world marketing challenges. The internship component provides hands-on experience and prepares students for the workforce. Graduates are equipped for diverse marketing careers in areas such as brand management, digital marketing, and market research.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Brand Consultant
  • Supply Chain Manager
  • Key Accounts Specialist
  • Retail Expert
  • Consumer Research Analyst
  • Advertising & Promotions Specialist
  • Marketing Consultant Professional
  • Management Consultant Professional
  • Customer Relationship Manager

Year 1

  • Accounting for Decision Making
  • Business Statistics
  • Introductory Economics
  • English for Business
  • Principles & Practice of Management
  • Business Law
  • Principles of Marketing
  • Principles of Business Finance

Year 2

  • Consumer Behaviour
  • Integrated Marketing Communication
  • Marketing Management
  • Marketing Channels
  • Digital Marketing
  • Marketing Research
  • Communication Skills

Electives (Choose any 1 in Year 2)

  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing
  • Marketing Analytics

Year 3

  • Business Research Design
  • Business to Business Marketing
  • Business Research Execution
  • Marketing Planning and Execution
  • International Marketing
  • Services Marketing
  • Strategic Marketing
  • Business Ethics & Social Responsibilities
  • Internship

Electives (Choose any 2 in Year 3)

  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing

Additional MOHE compulsory General Studies subjects

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Project
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