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Bachelor (Hons) in Conventions and Events Management

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Sunway University

Bachelor (Hons) in Conventions and Events Management

university icon
Sunway University

Bachelor (Hons) in Conventions and Events Management

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprSepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 28,200 excludes 6% SST & other fees
Estimated total tuition from ~MYR 83,100 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) in Conventions and Events Management Program at Sunway University Malaysia prepares students for careers in the event industry. It covers all aspects of events management and focuses on developing leadership, technical, communication, and problem-solving skills. Students gain practical industry experience through an 18-week internship, which helps them secure future employment opportunities.

Future Careers

  • Account director
  • Business Development Manager
  • Business exhibitions planner /director
  • Convention services manager
  • Meeting, convention & event planner/director
  • Sales director

Year 1

  • English for the Tourism Service Industry
  • Conventions and Events Support Services
  • Emerging Technology for Events
  • MICE Management
  • Business of Tourism and Hospitality
  • Accounting for Decision Making
  • Business Environment
  • Principles of Marketing

Year 2

  • Communication Skills
  • Conventions and Events: Planning and Design
  • Exhibitions Management
  • Sustainable Tourism Development
  • Business and Hospitality Law
  • Branding and Promotions
  • Publicity and Media Writing
  • Food & Beverage Management
  • Food and Nutrition
  • Research Methods
  • Project Realization

Year 3

  • Strategic Management for the Hospitality and Service Industry
  • Corporate and Incentive Travel
  • Festival and Hallmark Events
  • Managing People in the Hospitality and Service Industry
  • Small Business Venture
  • Research Project
  • Internship

Additional MOHE compulsory General Studies subjects

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service
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