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Bachelor (Hons) in Advertising and Branding

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Sunway University

Bachelor (Hons) in Advertising and Branding

university icon
Sunway University

Bachelor (Hons) in Advertising and Branding

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 30,950 excludes 6% SST & other fees
Estimated total tuition from ~MYR 95,650 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) in Advertising and Branding Program at Sunway University Malaysia aims to develop creative thinkers with the skills and knowledge to address advertising challenges. It combines Advertising, Communication, Design, Contextual Studies, and Professional Studies in a relevant manner.

Dual Awad

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists

Year 1

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Graphic Communication
  • English for the Arts
  • Conceptual Art Direction
  • Media, Culture & Society
  • Communication Theory and Practice
  • Digital Photography

Year 2 and Year 3

  • Strategic Advertising Campaign
  • Creative Copywriting
  • Global Branding & Identity
  • Media Planning
  • Digital Media Literacy
  • Law & Ethics in Communication
  • Advanced Graphic Communication
  • Research Methodology in Advertising
  • Integrated Marketing Communication
  • Advertising Design & Production
  • Research Project in Advertising
  • Final Year Project
  • Industrial Training
  • Communication Skills

Discipline Electives (Choose 2)

  • Basic Narrative Analysis
  • Celebrity Culture
  • Corporate Identity Design
  • Design Thinking & Practice
  • Introduction to Packaging

Free Electives (*)

The Department of Communication is offering "Global Media and Culture" as a free elective. Students are encouraged to take electives from other departments as well.

Additional MOHE compulsory General Studies subjects

For International Student
  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Sustainable Development in Malaysia
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