Master of Business Administration (Marketing)
SEGi University Malaysia
Master of Business Administration (Marketing)
SEGi University Malaysia
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The MBA in Marketing is a comprehensive program that prepares students for careers in marketing management, brand management, and digital marketing. It provides advanced knowledge and skills in marketing strategies, consumer behavior, and branding, equipping graduates with practical experience and strong analytical and strategic thinking abilities.
| Modules | Subject Areas |
|---|---|
| Global Brand Strategy | Product and Brand Management International Marketing |
| Global Economic Management | Economics for Managers Managing the International Economy Research Methodology |
| Consumer Behaviour and Quality Management | Consumer Behaviour Operations and Quality Management |
| Integrated Business Leadership | Marketing Management Strategic Management Organizational Behaviour |
| Research Project | Master’s Project |
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