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The Bachelor of Science in Communication Arts 4+0 in collaboration with Troy University, USA Program at SEGi University Malaysia focuses on public relations, organizational communication, and media. Students learn communication theories and gain skills in visual, written, and oral communication for effective marketing campaigns, political platforms, and community relations events. They develop negotiation, dispute resolution, and issue management skills, along with understanding interpersonal, multicultural, and organizational communication. Graduates are prepared for diverse communication roles in various industries.
Troy University, USA
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