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Home > Universities > SEGi University Malaysia > Bachelor of Science in Communication Arts

Bachelor of Science in Communication Arts

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SEGi University Malaysia(Kuala Lumpur)

Bachelor of Science in Communication Arts

university icon
SEGi University Malaysia(Kuala Lumpur)

Bachelor of Science in Communication Arts

Qualification
Bachelor's Degree
Duration
4 years
Intake
JanJanJunJunAugAug
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 4 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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SEGi University Malaysia ?

The Bachelor of Science in Communication Arts 4+0 in collaboration with Troy University, USA Program at SEGi University Malaysia focuses on public relations, organizational communication, and media. Students learn communication theories and gain skills in visual, written, and oral communication for effective marketing campaigns, political platforms, and community relations events. They develop negotiation, dispute resolution, and issue management skills, along with understanding interpersonal, multicultural, and organizational communication. Graduates are prepared for diverse communication roles in various industries.

Awarding Institution

Troy University, USA

Future Careers

  • Organizational communication
  • Public speaking
  • Advertising
  • Journalism
  • Sales
  • Marketing

Year 1

  • Composition and Modern English I
  • Composition and Modern English II
  • World Literature Before 1660
  • World Literature After 1660
  • Visual Arts
  • Community Service
  • Pre-Calculus Algebra
  • Principles of Biology
  • Principles of Biology with Lab
  • General Chemistry
  • General Chemistry I with Lab
  • World History from 1500 (International students)
  • Ethnic Relations (Local and International students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Computer Concepts and Applications
  • General Psychology
  • Interviewing & Information

Year 2

  • Technology in Journalism
  • Introduction to Public Relations
  • University Orientation
  • Interpersonal Communication
  • Conflict Management
  • International / Intercultural Communication
  • Group Discussion & Leadership
  • Communication Research
  • Propaganda & Persuasion
  • Rhetorical & Communication Theory
  • Advanced Technologies in Journalism
  • Communication Seminar

Year 3

  • Public Speaking Skills / Bahasa Kebangsaan A*
  • Personal Health Management

Select modules according to the minor:

Minor: Psychology

  • Orientation to Psychology
  • Developmental Psychology
  • Social Psychology
  • Theories of Learning
  • Theories of Personality
  • Industrial / Organisational Psychology

Minor: Promotion

  • Principles of Accounting I
  • Principles of Microeconomics
  • Legal Environment of Business
  • Principles of Marketing
  • Advertising
  • Personal Selling

Year 4

  • Voice and Diction
  • Organisational Communication
  • Multimedia Law
  • Special Topics in Journalism
  • Guided Independent Research
  • Internship
  • Experience
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