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Home > Universities > SEGi University Malaysia > Bachelor of Mass Communication (Hons) in Public Relations

Bachelor of Mass Communication (Hons) in Public Relations

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SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Public Relations

university icon
SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Public Relations

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Mass Communication (Hons) in Public Relations Program at SEGi University Malaysia focuses on developing students' skills and knowledge in building and managing relationships between organizations and the public. Through this program, students learn how to create impactful messages, engage with stakeholders, and handle crisis situations. The curriculum emphasizes ethics, research, and strategic planning to prepare students for careers in public relations agencies, corporate communications departments, and non-profit organizations.

Future Careers

  • Marketing Planner & Strategist
  • Corporate Comm Officer/Executive
  • Customer liaison Executive
  • Content Creator
  • PR Officer / Executive
  • Personal Assistant to Director/CEO

Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Public Relations Elective

  • Media Relations and Publicity
  • Media Relations and Media Writing
  • Strategies and Practices in Public Relations
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