Bachelor of Mass Communication (Hons) in Public Relations at SEGi University

Bachelor of Mass Communication (Hons) in Public Relations

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunAugAug

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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	Other Fees
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The Bachelor of Mass Communication (Hons) in Public Relations Program at SEGi University Malaysia focuses on developing students' skills and knowledge in building and managing relationships between organizations and the public. Through this program, students learn how to create impactful messages, engage with stakeholders, and handle crisis situations. The curriculum emphasizes ethics, research, and strategic planning to prepare students for careers in public relations agencies, corporate communications departments, and non-profit organizations.

Future Careers

Marketing Planner & Strategist
Corporate Comm Officer/Executive
Customer liaison Executive
Content Creator
PR Officer / Executive
Personal Assistant to Director/CEO

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

MPU

Philosophy and Current Issues (for local & international students)
Bahasa Melayu Komunikasi 2 (for international students only)

Public Relations Elective

Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations

Bachelor of Mass Communication (Hons) in Public Relations

Bachelor of Mass Communication (Hons) in Public Relations