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The Bachelor of Mass Communication (Hons) in Broadcasting Program at SEGi University Malaysia focuses on equipping students with the necessary skills and knowledge to create and distribute content across various platforms. The program covers the latest broadcasting technologies and methods, including live streaming, podcasting, and social media. Emphasizing storytelling, audience engagement, and critical thinking, the program prepares students for careers in both traditional broadcasting and online environments. Upon graduation, students will be capable of producing and disseminating high-quality content that informs and entertains audiences in the dynamic media landscape.
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