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Home > Universities > SEGi University Malaysia > Bachelor of Mass Communication (Hons) in Broadcasting

Bachelor of Mass Communication (Hons) in Broadcasting

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SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Broadcasting

university icon
SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Broadcasting

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Mass Communication (Hons) in Broadcasting Program at SEGi University Malaysia focuses on equipping students with the necessary skills and knowledge to create and distribute content across various platforms. The program covers the latest broadcasting technologies and methods, including live streaming, podcasting, and social media. Emphasizing storytelling, audience engagement, and critical thinking, the program prepares students for careers in both traditional broadcasting and online environments. Upon graduation, students will be capable of producing and disseminating high-quality content that informs and entertains audiences in the dynamic media landscape.

Future Careers

  • Content Creator
  • Media Liaison Officer
  • PR and Event Organizer
  • Media Data Researcher
  • Floor Manager

Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Broadcasting Elective

  • Documentary Feature Production
  • Managing Television Program and Production
  • TV and Online Broadcast Journalism
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