Bachelor of Mass Communication (Hons) in Advertising at SEGi University

Bachelor of Mass Communication (Hons) in Advertising

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunAugAug

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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	Other Fees
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The Bachelor of Mass Communication (Hons) in Advertising Program at SEGi University Malaysia prepares students to create persuasive messages for target audiences. Through hands-on experience with advertising campaigns, they learn about consumer behavior and digital advertising trends. The program emphasizes creativity, collaboration, and data-driven decision-making, preparing students for careers in advertising agencies, media companies, and brand management.

Future Careers

Digital Content Creator
Digital Content Writer
Copywriter
Media Planner & Strategist
Media Officer –Monitoring marketing SEO apps / updating sites
Client Liaison Officer
PR and Event Organizer

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

MPU

Philosophy and Current Issues (for local & international students)
Bahasa Melayu Komunikasi 2 (for international students only)

Advertising Elective

Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management

Bachelor of Mass Communication (Hons) in Advertising

Bachelor of Mass Communication (Hons) in Advertising