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Home > Universities > SEGi University Malaysia > Bachelor of Mass Communication (Hons) in Advertising

Bachelor of Mass Communication (Hons) in Advertising

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SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Advertising

university icon
SEGi University Malaysia

Bachelor of Mass Communication (Hons) in Advertising

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Mass Communication (Hons) in Advertising Program at SEGi University Malaysia prepares students to create persuasive messages for target audiences. Through hands-on experience with advertising campaigns, they learn about consumer behavior and digital advertising trends. The program emphasizes creativity, collaboration, and data-driven decision-making, preparing students for careers in advertising agencies, media companies, and brand management.

Future Careers

  • Digital Content Creator
  • Digital Content Writer
  • Copywriter
  • Media Planner & Strategist
  • Media Officer –Monitoring marketing SEO apps / updating sites
  • Client Liaison Officer
  • PR and Event Organizer

Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Advertising Elective

  • Advertising Copywriting & Digital Publishing
  • Advertising Strategies & Planning
  • Internet Advertising & Management
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