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Home > Universities > SEGi University Malaysia > Bachelor of Business Management (Honours) in Digital Marketing

Bachelor of Business Management (Honours) in Digital Marketing

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SEGi University Malaysia(Kuala Lumpur)

Bachelor of Business Management (Honours) in Digital Marketing

university icon
SEGi University Malaysia(Kuala Lumpur)

Bachelor of Business Management (Honours) in Digital Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business Management (Honours) in Digital Marketing Program at SEGi University Malaysia focuses on the management and marketing aspects of digital marketing. Students gain a deep understanding of digital marketing strategies and develop skills in areas such as social media marketing, SEO, content marketing, and data analytics. The program prepares students to shape a comprehensive digital marketing presence for businesses and stay updated with the current digital marketing landscape.

Future Careers

  • Digital Marketer.
  • Brand Manager.
  • Marketing Manager.
  • Content Creator.
  • Marketing Executive.

Year 1

  • Personal Development & Communication Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1
  • Global and Applied Economics
  • Consumer Behaviour
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers
  • Elective 1

Year 2

  • International Business
  • Managing Organisation
  • Customer Relationship Management
  • Financial Management 1
  • Business Law
  • Negotiations & Conflict Management
  • Digital Business
  • Elective 2
  • Elective 3

Year 3

  • Business-Government Relations
  • Management Accounting
  • Entrepreneurship
  • Strategic and Change Management
  • Business Research Project
  • Research Methodology
  • Elective 4

Electives [Choose 4 out of 5 courses]

  • Innovative Technology and Systems
  • Business Communication
  • Introduction to Strategic Management
  • Environmental Management and Technology
  • Business Ethics

Specialisation

  • Digital Marketing
  • Relationship Marketing in the Digital Age
  • Digital Marketing Communication and Advertising Practices
  • Marketing Principles, Directions and Applications
  • Planning for Media, Direct and Online Marketing
  • Critical Issues and Innovative Digital Marketing
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