Bachelor of Business Management (Honours) in Digital Marketing at SEGi University

Bachelor of Business Management (Honours) in Digital Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunAugAug

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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The Bachelor of Business Management (Honours) in Digital Marketing Program at SEGi University Malaysia focuses on the management and marketing aspects of digital marketing. Students gain a deep understanding of digital marketing strategies and develop skills in areas such as social media marketing, SEO, content marketing, and data analytics. The program prepares students to shape a comprehensive digital marketing presence for businesses and stay updated with the current digital marketing landscape.

Future Careers

Digital Marketer.
Brand Manager.
Marketing Manager.
Content Creator.
Marketing Executive.

Year 1

Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Innovative & Creative Skills in Business
Understanding Markets and Consumers
Elective 1

Year 2

International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business
Elective 2
Elective 3

Year 3

Business-Government Relations
Management Accounting
Entrepreneurship
Strategic and Change Management
Business Research Project
Research Methodology
Elective 4

Electives [Choose 4 out of 5 courses]

Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics

Specialisation

Digital Marketing
Relationship Marketing in the Digital Age
Digital Marketing Communication and Advertising Practices
Marketing Principles, Directions and Applications
Planning for Media, Direct and Online Marketing
Critical Issues and Innovative Digital Marketing

Bachelor of Business Management (Honours) in Digital Marketing

Bachelor of Business Management (Honours) in Digital Marketing