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Home > Universities > SEGi University Malaysia > Bachelor of Arts (Hons) in English and Public Relations

Bachelor of Arts (Hons) in English and Public Relations

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SEGi University Malaysia

Bachelor of Arts (Hons) in English and Public Relations

university icon
SEGi University Malaysia

Bachelor of Arts (Hons) in English and Public Relations

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Hons) in English and Public Relationsis a double major degree that prepares students for careers in public relations with a strong command of the English language. The program combines the analysis of English language use in literature with the knowledge and skills needed for successful public relations campaigns. Graduates are equipped to excel in government, corporate, and non-profit organizations.

Dual Award

Dual award from SEGi and the University of Central Lancashire.

Future Careers

  • Press Agents
  • Publicity and Media Relations Managers
  • Crisis Managers
  • Customer Relations Manager
  • Public Affairs Manager
  • Events Manager
  • Government sector
  • Media sector
  • Corporate sector
  • Banks
  • Investment houses
  • Finance institutions
  • Insurance companies
  • Travel agencies
  • Hotels
  • Legal firms
  • Consultancies

Year 1

  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology

Year 2

  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology

Year 3

  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

Matapelajaran Umum (MPU)

  • Hubungan Etnik/BM Komunikasi
  • Tamadun Islam & Asia/Malaysian Studies
  • Effective Listening/Bahasa Kebangsaan A
  • Personal Health Management
  • Kokurikulum
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