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Bachelor (Hons) Business and Marketing Management

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SEGi University Malaysia(Subang Jaya)

Bachelor (Hons) Business and Marketing Management

university icon
SEGi University Malaysia(Subang Jaya)

Bachelor (Hons) Business and Marketing Management

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) Business and Marketing Management (3+0) Program at SEGi University Malaysia focuses on the importance of marketing in today's business environment. Graduates of this program possess the skills necessary to understand and analyze the needs of organizations and their target audiences. The program provides a comprehensive understanding of business within regional, national, and international contexts. It enhances communication and problem-solving skills, which are highly valued in the marketing industry. Graduates are well-prepared to meet the expectations of employers, equipped with both academic knowledge and practical skills gained throughout the program.

Future Careers

The Program prepares graduates for management positions in advertising, public relations, and various marketing roles, including sales promotion, direct marketing, media, and digital communications.

Year 1

  • Essential Study and Employment Skills
  • Introduction to Marketing
  • Introduction to Human Resource Management and Talent Development
  • Introduction to Accounting and Finance
  • Introduction to Managing and Leading People
  • Introduction to Business Operations and Services
  • Business Economics
  • Business Management
  • English 1

Year 2

  • Personal and Professional Development
  • Quality Management for Organisational Excellence
  • Business Ethics, Responsibility and Sustainability
  • Digital Marketing
  • Marketing Management and Metrics
  • Integrated Marketing Communications
  • English 2
  • Malaysian Studies 3 (International students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Statistics for Managers
  • Managing Information System
  • Malaysia Society 5.0

Year 3

  • Developing the Reflexive Practitioner
  • Strategic Marketing
  • Psychology of Consumers in a Digital Age
  • Critical and Emerging Themes in Marketing
  • Branding and Reputation Management
  • Marketing Research in Practice
  • English 3
  • Design Thinking / Bahasa Kebangsaan A*
  • Community Engagement
  • Entrepreneurship
  • Business Placement (Internship)
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