Bachelor (Hons) Business and Marketing Management at SEGi University

Bachelor (Hons) Business and Marketing Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunAugAug

English Requirement

Not Required

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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The Bachelor (Hons) Business and Marketing Management (3+0) Program at SEGi University Malaysia focuses on the importance of marketing in today's business environment. Graduates of this program possess the skills necessary to understand and analyze the needs of organizations and their target audiences. The program provides a comprehensive understanding of business within regional, national, and international contexts. It enhances communication and problem-solving skills, which are highly valued in the marketing industry. Graduates are well-prepared to meet the expectations of employers, equipped with both academic knowledge and practical skills gained throughout the program.

Future Careers

The Program prepares graduates for management positions in advertising, public relations, and various marketing roles, including sales promotion, direct marketing, media, and digital communications.

Year 1

Essential Study and Employment Skills
Introduction to Marketing
Introduction to Human Resource Management and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Business Economics
Business Management
English 1

Year 2

Personal and Professional Development
Quality Management for Organisational Excellence
Business Ethics, Responsibility and Sustainability
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
English 2
Malaysian Studies 3 (International students)
Bahasa Melayu Komunikasi 2 (International students)
Statistics for Managers
Managing Information System
Malaysia Society 5.0

Year 3

Developing the Reflexive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice
English 3
Design Thinking / Bahasa Kebangsaan A*
Community Engagement
Entrepreneurship
Business Placement (Internship)

Bachelor (Hons) Business and Marketing Management

Bachelor (Hons) Business and Marketing Management