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Home > Universities > SEGi University Malaysia > Bachelor (Hons) Business and Marketing Management

Bachelor (Hons) Business and Marketing Management

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SEGi University Malaysia(Penang)

Bachelor (Hons) Business and Marketing Management

university icon
SEGi University Malaysia(Penang)

Bachelor (Hons) Business and Marketing Management

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunAugAug
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) Business and Marketing Management (3+0) Program at SEGi University Malaysia focuses on the importance of marketing in today's business environment. Graduates of this program possess the skills necessary to understand and analyze the needs of organizations and their target audiences. The program provides a comprehensive understanding of business within regional, national, and international contexts. It enhances communication and problem-solving skills, which are highly valued in the marketing industry. Graduates are well-prepared to meet the expectations of employers, equipped with both academic knowledge and practical skills gained throughout the program.

Future Careers

The Program prepares graduates for management positions in advertising, public relations, and various marketing roles, including sales promotion, direct marketing, media, and digital communications.

Year 1

  • Essential Study and Employment Skills
  • Introduction to Managing and Leading People
  • Introduction to Business Operations and Services
  • Introduction to Accounting and Finance
  • Introduction to Marketing
  • Introduction to HRM And Talent Development
  • Business Economics
  • English 1
  • English 2
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Hubungan Etnik
  • Malaysian Studies 3 (International Students)

Year 2

  • Personal and Professional Development
  • Digital Marketing
  • Marketing Management and Metrics
  • Quality Management for Organisational Excellence
  • Business Ethics, Responsibility And Sustainability
  • Integrated Marketing Communications
  • Management Information Systems
  • Human Resource Management
  • Workplace Experience – Internship 1
  • Design Thinking / Bahasa Kebangsaan A
  • Malaysia Society 5.0

Year 3

  • Strategic Marketing
  • Psychology of Consumers in a Digital Age
  • Branding and Reputation Management
  • Developing the Reflexive Practitioner
  • Critical and Emerging Themes in Marketing
  • Marketing Research in Practice
  • Entrepreneurship
  • Statistics for Managers
  • Workplace Experience – Internship 2
  • Community Engagement
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