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Home > Universities > NILAI University > Master of Business Administration (Marketing)

Master of Business Administration (Marketing)

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NILAI University

Master of Business Administration (Marketing)

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NILAI University

Master of Business Administration (Marketing)

Qualification
Master's Degree
Duration
1 years
Intake
JanJanMayMayJulJulOctOct
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 25,200 excludes 6% SST & other fees
Estimated total tuition from ~MYR 25,200 1 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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Advanced training in marketing strategies and procedures is the main focus of Nilai University's Master of Business Administration (MBA) program with a specialty in marketing. Students study subjects including market research, brand management, digital marketing, and marketing strategy creation through a blend of core MBA courses and specialized marketing curriculum. Graduates can go on to work in public relations, advertising, market research, marketing consultancy, or as executives in marketing departments inside companies.

Programme Module

BASIC COURSES

  • BA4401 Financial Management
  • BM4403 Marketing Management
  • BM4404 Managerial Economics
  • BM4406 Research Methodology
  • BM4401 Organisational Management
  • BM4402 Operations Management
  • EB4401 Statistics And Decision Analysis
  • BM4405 Ethics And Business Law

ADVANCED COURSES

  • BM4413 Consumer Behaviour
  • BM4414 International Marketing
  • BM4415 Marketing Channels

PROJECT PAPER

  • BA4417 Project Paper
  • Pre-requisites : Completion of 80% of the core modules of the programme
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