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Bachelor of Business Administration (Hons) in Marketing

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NILAI University

Bachelor of Business Administration (Hons) in Marketing

university icon
NILAI University

Bachelor of Business Administration (Hons) in Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMayJulJulOctOct
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 20,000 excludes 6% SST & other fees
Estimated total tuition from ~MYR 60,000 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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Nilai University's Bachelor of Business Administration (Hons) in Marketing program trains students in marketing principles and tactics. Students gain knowledge of consumer behavior, branding, digital marketing, advertising, and market research via a blend of academic study and hands-on projects. Graduates are equipped to undertake entrepreneurial endeavors in marketing-related industries or professions as marketing executives, brand managers, or market researchers after completing their studies.

Programme Module

Common Core

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management

Specialization

  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum
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