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Bachelor of Business Administration (Honours) in Digital Marketing

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NILAI University

Bachelor of Business Administration (Honours) in Digital Marketing

university icon
NILAI University

Bachelor of Business Administration (Honours) in Digital Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMayJulJulOctOct
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 20,000 excludes 6% SST & other fees
Estimated total tuition from ~MYR 60,000 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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Nilai University's Bachelor of Business Administration (Honours) in Digital Marketing programme offers students specialized training in digital marketing strategies and processes. Students study digital advertising, social media marketing, search engine optimization, content marketing, and analytics through a blend of academic training and hands-on projects. Graduates are equipped to work as content producers, social media managers, digital marketing professionals, or to launch their own businesses in the industry.

Programme Module

Core (Common)

  • BA3105 Introduction to Finance
  • BA3120 Introduction to Financial Accounting
  • BA3121 Intro to Management Accounting
  • EB3130 Quantitative Methods for Business
  • EC3162 Essentials of Information Skills
  • BM3100 Principles of Marketing
  • BM3102 Foundation of Business
  • BM3103 Business Communications
  • BM3105 Law for Business
  • BM3106 Principles of Microeconomics
  • BM3107 Principles of Macroeconomics
  • BM3111 Principles of Management
  • BM3200 Human Resource Management
  • BM3218 Business Ethics and Social Responsibilities

Core (Discipline)

  • BA3213 Personal Finance
  • BA3216 Financial Technology
  • BM3204 Organisational Behaviour
  • BM3213 Marketing Management
  • BM3219 Entrepreneurship
  • BM3225 Digital Marketing Management
  • BM3229 E-Commerce
  • BM3309 International Business
  • BM3324 Business Analytics
  • BM3325 Logistics and Supply Chain Management
  • BM3326 Global Talent Management
  • BM3328 Business Research Methods

Specilisation

  • BM3216 Consumer Behaviour
  • BM3227 Ethics in Digital Marketing
  • BM3313 Marketing Research
  • BM3314 Global Marketing
  • BM3322 Advertising Marketing
  • BM3330 Social Media Marketing
  • BM3331 Affiliate Marketing
  • BM3332 Mobile & Email Marketing
  • BM3333 Search Engine Optimization and Minimization
  • BM3334 Web Analytics

Compulsory

  • MPU3112 Philosophy & Current Issues (Malaysians & International Students)
  • MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
  • MPU3215 Graduate Preparatory Course
  • MPU3412 Co-curriculum

Industrial Training

  • GP3305 Internship
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