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Home > Universities > Multimedia University Malaysia (MMU) > Bachelor of Marketing (Hons.)

Bachelor of Marketing (Hons.)

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Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Marketing (Hons.)

university icon
Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Marketing (Hons.)

Qualification
Bachelor's Degree
Duration
3 years
Intake
MarMarAugAugOctOct
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 22,417 excludes 6% SST & other fees
Estimated total tuition from ~MYR 67,251 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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Multimedia University Malaysia (MMU) ?

The Bachelor of Marketing (Hons.) at Multimedia University Malaysia prepares students to become successful marketers. The program covers both traditional and digital marketing subjects, equipping graduates with the skills to create effective strategies. Career opportunities include Marketing Manager, Branding Expert, and Social Media Executive.

Entry Requirements

Pass Foundation/ Matriculation studies with at least a CGPA of 2.00 from a recognized institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities 

Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.

Core

Year 1

Organisational Behaviour
Management
Principles of Financial Accounting
English for Business Communication
Principles of Management Accounting
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Critical Thinking and Application in Management
Principles of Finance
Fundamentals of Economics

Year 2

Research Methodology
Technology and Innovations Marketing
Marketing Channel Management
Product Planning and Management
Managerial Mathematics
Business Law
Research Methodology
Elective 4
Seminar in Web Marketing
Marketing Strategy
Elective 1
Digital Transformation Technologies
Analytical Programming

Year 3

Retail Marketing
Elective 2
Marketing Research
Global Marketing
Industrial Training
Integrated Marketing Communication
Consumer Behavior
Elective 3
Business to Business Marketing
Sales and Professional Selling Management
Internet Marketing
Business Analytics

Elective Modules

Internal Marketing
Event Marketing
Relationship Marketing
Psychology
Corporate Social Responsibility
Services Marketing
Ethnocentrism Marketing
Psychology
Environmental and Resource Economics
Investment
Theory of Inventive Problem Solving
Digital Media in Business
Tourism Management

University Subjects

U2 Bahasa Malaysia/ Foreign Language
U4 Co-curriculum
U1 Hubungan Etnik
U1 TITAS
U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
U1 – Pengaijan Malaysia
U1 – BM Komunikasi 2
U2 Entrepreneurship in Cross Border E-commerce

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