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Home > Universities > Multimedia University Malaysia (MMU) > Bachelor of Communication (Strategic Communication) (Hons)

Bachelor of Communication (Strategic Communication) (Hons)

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Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Communication (Strategic Communication) (Hons)

university icon
Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Communication (Strategic Communication) (Hons)

Qualification
Bachelor's Degree
Duration
3 years
Intake
MarMarAugAugOctOct
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 21,583 excludes 6% SST & other fees
Estimated total tuition from ~MYR 64,749 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Communication (Hons.) in Strategic Communication program focuses on developing creativity, innovation, analytical skills, and practical knowledge in strategic communication. Graduates are prepared for careers as strategic communication specialists, public relations managers, marketing communication managers, social media strategists, or brand consultants in various sectors.

Entry Requirements

Pass Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.

Core

Year 1

Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Stakeholders Management
Media Law
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Marketing Communication Strategies
Workplace Communication

Year 2

Corporate Communication
Social Media Strategies
Media Publishing and Corporate Design
Strategic Thinking and Planning
Integrated Promotional Communication
Semiotic Studies
Multimedia Applications for Communication

Year 3

Corporate Strategy
Design Thinking for Strategic Communication
Crisis Communication Strategy
Event Planning and Management
Corporate Reputation Management
Corporate Advertising
Corporate Writing
Negotiation in Professional Contexts
Capstone Project
Internship

Elective Modules

Creative Writing
Consumer Trends
Creativity and Innovation
Becoming A Leader
Corporate Training
Professional Image and Etiquette
Office Application for Professionals
Spanish Language 1
Korean Language
French Language 1
Chinese Level 1
Japanese Language 1
German Language 1
Spanish Language 2
Korean Language 2
French Language 2
Chinese Level 2
Japanese Language 2
German Language 2
Spanish Language 3
Korean Language 3
French Language 3
Chinese Level 3
Japanese Language 3

For more information please contact our educational consultants or submit your application for Admission assessment.

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