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Home > Universities > Multimedia University Malaysia (MMU) > Bachelor of Business Administration (Hons.) Digital Business Management

Bachelor of Business Administration (Hons.) Digital Business Management

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Multimedia University Malaysia (MMU)(Melaka Campus)

Bachelor of Business Administration (Hons.) Digital Business Management

university icon
Multimedia University Malaysia (MMU)(Melaka Campus)

Bachelor of Business Administration (Hons.) Digital Business Management

Qualification
Bachelor's Degree
Duration
3 years
Intake
MarMarAugAugOctOct
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 22,417 excludes 6% SST & other fees
Estimated total tuition from ~MYR 67,251 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business Administration (Hons.) in Digital Business Management at Multimedia University Malaysia prepares students for the AI-driven workforce. The program focuses on IT, business, marketing, and management skills for digital business transformation. Students gain business analytics and web/mobile technology knowledge. SAP and Microsoft certifications are offered. Practical experiences, industry guidance, and industrial attachments enhance skills. Graduates excel in strategic decision-making, digital process redesign, and driving digital transformation in organizations.

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities 

Digital Communication Specialist, Digital Marketing Specialist, Digital Sales Manager, Digital Business Consultant, Project Manager, System Developer, Technology Manager, Chief Information Officer, Business Intelligence Analyst, Knowledge Analyst, Digital System Developer, Enterprise Portal Developer, Data Analyst, Web Developer, Mobile Developer, Digital Content Creator, Social Media Analyst.

Core

Year 1

English for Business Communication
Understanding Management
Introductory Microeconomics
Fundamentals of Marketing
Financial Accounting for Managers
Quantitative Analysis Models for Business
Human Capital and Organisational Behaviour
Finance Management
Introductory Microeconomics
Entrepreneurship and Ethical Practices
Business Risk Management
Innovation Management

Year 2

Small Business Management
International Business
Digital Business
Data Analytics and Business Intelligence
Quality and Operations Management
Business Information Systems
Global Finance
Understanding Consumer
Business Application Development
Data Mining and Decision Support Systems
Management of Strategy
Introduction to Financial Technologies
Cybersecurity

Year 3

Business Research Methods
Product and Service Marketing OR Promotional Marketing
International Trade and Policy OR International Economics
Social Media and Digital Marketing
Strategic Management Information Systems
Project Management
Digital Business Management Research Project
Supply Chain Management
Advanced-Data Analytics for Businesses
Web and Mobile Applications Development
Industrial Training

University Course

Character Building
Character Development

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