Program Aim:

• Knowledgeable with the structure and operation of the media business; aware of the scope and career options in communication and media studies; schooled in practical skills such as reporting and writing.
• Qualified for work in the media sector, they understand their position and societal duties, as well as the principles and ethics that come with exercising professionalism toward the media, audience, and society.
• Possess values and attitudes relevant to the media profession and adhere to media regulations; specialize in specific areas depending on individual abilities and aptitude, assuring improved communication standards, leadership, and team skills required to generate excellent media material.
• Trained to think methodically in a scientific manner, utilizing communication theories and models, and empowered to provide answers using problem-solving abilities.
• Efficient in new media information management and lifelong learning, with the ability to establish media companies such as advertising agencies and event management programs.