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Home > Universities > Lincoln University College > Bachelor of Arts in Mass Communication (Honours)

Bachelor of Arts in Mass Communication (Honours)

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Lincoln University College

Bachelor of Arts in Mass Communication (Honours)

university icon
Lincoln University College

Bachelor of Arts in Mass Communication (Honours)

Qualification
Bachelor's Degree
Duration
3 years
Intake
MarMarJulJulNovNov
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 10,500 excludes 6% SST & other fees
Estimated total tuition from ~MYR 31,500 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts in Mass Communication (Honours) Program at Lincoln University College Malaysia provides an interdisciplinary foundation in media theory and skills. It offers real-world experience and prepares graduates for careers in advertising, corporate communication, public relations, journalism, and broadcasting. The program also allows for further studies in related fields and focuses on technological skills and knowledge relevant to corporate media and communication. Overall, it equips students to thrive in the expanding world of media and corporate communication.

Future Careers

  • Columnist
  • TV Correspondent
  • Art Director
  • Photojournalist
  • Floor Manager
  • Screenwriter
  • Reporter
  • Sound technician
  • Special Correspondent
  • Transmission Executive
  • Principles of Communication
  • Fundamental Computer Principles
  • Public Speaking
  • Development of Mass Communication Industry

_______________________________________________________________

Elective (Choose any two modules from the following)

  • Islamic Civilization and Asian Civilization
  • Malay Communication 3

_______________________________________________________________

Elective (Choose any two modules from the following)

  • Ethnic Relations
  • Malaysian Studies 3

_______________________________________________________________

  • Development Communications
  • Mass Communication: Concepts and Theories
  • Print Media I
  • Principles of Design
  • Leadership Skills and Human Relations
  • English
  • Photography
  • Print Media II
  • Reporting & Editing
  • Malaysian Government and Public Policy
  • Broadcast Journalism
  • Television Production
  • Basics of Camera, Light & Sound
  • Radio Journalism & Program Format
  • Radio Productions
  • Advertising: Concepts & Principles
  • Community Service
  • Advertising in Print, Radio & Television
  • Press Laws and Media Ethics
  • Media, Culture and Society
  • Integrated Marketing Communication
  • Event Management: Principles & Methods
  • Interpersonal Communication

_______________________________________________________________

Elective (Choose any two modules from the following)

  • Writing for Media (Elective)
  • Cyber Technology (Elective)
  • Creative Communication (Elective)

_______________________________________________________________

  • Global Media
  • Public Relations
  • Media Management
  • New Media Technologies
  • South East Asian Politics and Communication
  • Crisis Communication
  • Research Methodologies for Communication Studies
  • Research Project
  • Industrial Training
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