Master of Business Administration (Marketing Major)
Infrastructure University Kuala Lumpur (IUKL)
Master of Business Administration (Marketing Major)
Infrastructure University Kuala Lumpur (IUKL)
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The MBA with a Marketing Major is a graduate program that integrates business and management courses with specialized studies in marketing, preparing students for various marketing roles. Graduates gain a comprehensive understanding of marketing strategy, consumer behavior, branding, digital marketing, and market research, enabling them to pursue careers as marketing managers, brand managers, digital marketing strategists, market researchers, advertising executives, or product managers.
Managerial Economics, Accounting for Managers, Statistics for Business Decision Making, Marketing Management, Strategic Management, Human Resource Management
Organizational Behavior, Financial Management, E-Commerce & Information Technology, Business Legal Environment & Ethics
Accounting Courses: Seminar in Accounting Theory, Financial Statement Analysis, Contemporary Issues in International Accounting, Forensic Accounting
Banking and Finance Courses: International Finance, Investment and Commercial Baking, Financial Risk Management, Investment and Portfolio Management, Islamic Financial System
Human Resource Management Courses: Employee Recruitment and Selection, Employee Training and Development, International Human Resource Management, Current Issues in Human Resource Management
Management Courses: International Business, Quality and Change Management, Managing Creativity and Innovation, Entrepreneurship
Marketing Courses: Electronic Marketing, Global marketing, Strategic Marketing, Strategic Brand Management, Applied Marketing Research
Project Management Courses: Value Engineering, Tendering and Procurement Management, Risk management, Construction Safety and Health
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