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Home > Universities > Infrastructure University Kuala Lumpur (IUKL) > Bachelor of Communication (Honours) in Integrated Marketing Communication

Bachelor of Communication (Honours) in Integrated Marketing Communication

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Infrastructure University Kuala Lumpur (IUKL)

Bachelor of Communication (Honours) in Integrated Marketing Communication

university icon
Infrastructure University Kuala Lumpur (IUKL)

Bachelor of Communication (Honours) in Integrated Marketing Communication

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMarMarSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 17,000 excludes 6% SST & other fees
Estimated total tuition from ~MYR 51,850 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Communication (Honours) in Integrated Marketing Communication Program at Infrastructure University Kuala Lumpur (IUKL) University Malaysia focuses on training students to design effective marketing campaigns, create brand awareness, and develop problem-solving skills in integrating marketing communication tools and functions. It is suitable for individuals interested in business and sales, offering practical training and a strong foundation in marketing communication tactics and strategies.

Future Careers

  • Copy Writers
  • Advertising Executives
  • Media Planners
  • Creative Directors
  • Advertising Entrepreneurs
  • Brand Executives
  • Art Directors
  • Social Media Executives

Year 1

  • Theories of Communication
  • Introduction to Social Science
  • Introduction to Integrated Marketing Communication
  • Basic Marketing
  • Office Application Technology
  • Hubungan Etnik / Pengajian Malaysia 3
  • Human Communication
  • Introduction to Corporate Communication
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
  • Mass Media and Society
  • Introduction to Corporate Multimedia
  • Communication Laws and Ethics
  • Public Relations Practices
  • Interactive Skills
  • MPU Subjects (U2)

Year 2

  • Cross Cultural Communication
  • Corporate Writing
  • Publicity
  • Basic Entrepreneurship
  • Critical Reading Skills
  • Free Elective I
  • Consumer Behaviour
  • E-Advertising
  • Managing Advertising and Promotion
  • Branding and Positioning
  • Promotional Writing
  • International Relations
  • Research Methods
  • Knowledge Management
  • MPU Subjects (U3)

Year 3

  • Crisis Communication Management
  • IMC Campaign and Planning
  • Creative Strategy and Production in IMC
  • Effective Negotiation
  • IMC and Globalization
  • Free Elective II
  • International Marketing
  • Internet Marketing
  • Industrial Training
  • MPU Subjects (U4)
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