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Home > Universities > INTI International University Malaysia > Bachelor of Mass Communication (Hons)

Bachelor of Mass Communication (Hons)

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INTI International University Malaysia

Bachelor of Mass Communication (Hons)

university icon
INTI International University Malaysia

Bachelor of Mass Communication (Hons)

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMayAugAug
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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INTI International University Malaysia ?

The Bachelor of Mass Communication (Hons) Program at INTI International University Malaysia offers a wide range of subjects, including Public Relations, Advertising, TV Production, Journalism, Graphic Communication, and Marketing. Through hands-on assignments and internships, students gain practical experience and discover their passion within the field. The program also brings industry professionals into the classroom, reducing the gap between students and the industries they will be a part of in the future.

Dual Award

Students earn two awards from INTI International University and the University of Hertfordshire, UK.

Future Careers

  • Advertising
  • Journalism
  • Public Relations
  • Broadcasting

Year 1

  • Academic Writing
  • Communication Technology
  • Communication Theory
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology

Year 2

  • Communication Law
  • Communication Research Methods
  • Cross-Cultural Communication
  • Introduction to Advertising
  • Introduction to Broadcasting
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations

Year 3

  • Final Year Project
  • Media Management
  • Development Communication

Specialisation (Choose one)

Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
  • Media Planning Analysis

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production
  • Digital Journalism

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
  • Special Event Production

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
  • Digital Post Production

General elective** courses (Choose three)

  • Consumer Behaviour
  • E-Commerce Theory and Applications
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design and Development with Multimedia
  • Global Integrated Project

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin

MPU Subjects

  • Community Service
  • Design Thinking
  • Corporate Social Responsibility
  • Communicating in Malay 2 (International students)
  • Philosophy and Current Issue
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