Bachelor of Mass Communication (Hons) at INTI International University

Bachelor of Mass Communication (Hons)

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanMayMayAugAug

English Requirement

Not Required

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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	Other Fees
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The Bachelor of Mass Communication (Hons) Program at INTI International University Malaysia offers a wide range of subjects, including Public Relations, Advertising, TV Production, Journalism, Graphic Communication, and Marketing. Through hands-on assignments and internships, students gain practical experience and discover their passion within the field. The program also brings industry professionals into the classroom, reducing the gap between students and the industries they will be a part of in the future.

Dual Award

Students earn two awards from INTI International University and the University of Hertfordshire, UK.

Future Careers

Advertising
Journalism
Public Relations
Broadcasting

Year 1

Academic Writing
Communication Technology
Communication Theory
Introduction to Mass Communication
Introduction to Sociology
Mass Media & Society
Media Ethics
Social Psychology

Year 2

Communication Law
Communication Research Methods
Cross-Cultural Communication
Introduction to Advertising
Introduction to Broadcasting
Introduction to Journalism
Organisational Communication
Principles of Public Relations

Year 3

Final Year Project
Media Management
Development Communication

Specialisation (Choose one)

Advertising

Advertising Copywriting
Creative Strategy Campaigns
Integrated Marketing Communication
Media Planning Analysis

Journalism

Feature Writing
News Reporting
Publication Design & Production
Digital Journalism

Public Relations

Public Opinion
Public Relations & Corporate Identity
Public Relations Writing
Special Event Production

Broadcasting

Broadcasting Production
Digital Video & Sound Technology
TV Production Project
Digital Post Production

General elective** courses (Choose three)

Consumer Behaviour
E-Commerce Theory and Applications
Desktop Publishing & Computer Graphics Editing
Foundations of Business
Foundations of Marketing
Marketing Planning
Organisational Behaviour
Principles of Information Technology
Web Design and Development with Multimedia
Global Integrated Project

Communicative foreign languages (Choose one)

French
German
Japanese
Mandarin

MPU Subjects

Community Service
Design Thinking
Corporate Social Responsibility
Communicating in Malay 2 (International students)
Philosophy and Current Issue

Bachelor of Mass Communication (Hons)

Bachelor of Mass Communication (Hons)