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Home > Universities > INTI International University Malaysia > Bachelor of Arts (Honours) Marketing

Bachelor of Arts (Honours) Marketing

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INTI International University Malaysia(Subang)

Bachelor of Arts (Honours) Marketing

university icon
INTI International University Malaysia(Subang)

Bachelor of Arts (Honours) Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprAugAug
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Honours) Marketing Program at INTI International University Malaysia exposes students to relevant marketing knowledge and equips them with specialized skills in advertising, business analytics, and digital marketing. The program emphasizes a balanced combination of theory and practical education to enhance students' understanding of the industry. This Program is in collaboration with University of Hertfordshire, UK.

Future Careers

  • Brand Manager
  • Product Manager
  • Market Research Manager
  • Customer Service Manager
  • Sales Manager

Year 1

  • Economics for Business
  • Principles of Marketing
  • Marketing Data Analysis
  • Professional Development for Marketers
  • Introduction to Marketing Communications
  • Digital Marketing Essentials
  • English for Business Studies 1 & 2

Elective (Choose 1)

  • Global Perspectives in Business
  • Creativity, Technology and Innovation

Year 2

  • Managing People
  • Consumer Behaviour
  • Strategic Marketing Planning
  • Marketing for the Small Enterprise
  • Enhancing Employability in Marketing
  • Product Innovation (International)
  • Services Marketing

Elective (Choose 1)

  • Digital Marketing in Practice
  • Advertising Concepts and Campaigns
  • Business Analysis Tools

Year 3

  • Market and Social Research
  • E-Portfolio and Employer Relations
  • Managing Media & Communications
  • Contemporary Issues in Marketing
  • Strategic Brand Management
  • Global Marketing Ethics and Culture

Elective (Choose 1)

  • Web Analytics and Social Media Monitoring
  • Advertising Strategy
  • Forecasting Methods for Managers

MPU Subjects

  • Communicating in Malay 2 (International Students)
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Philosophy and Current Issues
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