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Bachelor (Hons) in Fashion Management and Communication

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INTI International University Malaysia(Subang)

Bachelor (Hons) in Fashion Management and Communication

university icon
INTI International University Malaysia(Subang)

Bachelor (Hons) in Fashion Management and Communication

Qualification
Bachelor's Degree
Duration
3 years
Intake
AprAprAugAug
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor (Hons) in Fashion Management and Communication Program at INTI International University Malaysia focuses on the strategic and creative skills needed for a successful career in the fashion industry. It covers various areas such as fashion management, communication, promotion, branding, and marketing. The program encourages innovative thinking and prepares students for diverse roles in fashion management and communication. This program is in collaboration with Sheffield Hallam University, UK.

Future Careers

  • Fashion Brand Management
  • Fashion Retailing
  • Fashion Marketing
  • Fashion Advertising & Promotion
  • Styling / Visual Presentation
  • Fashion Journalism / Creative Content
  • Visual Merchandising
  • Retail Design
  • Creative Direction
  • Fashion Analysis
  • Trend Prediction
  • Events Management
  • Public Relations

Year 1

  • Business of Fashion 1
  • Fashion Photography

Fashion Communication 1

Fashion Marketing and Management

Electives

  • Visual Merchandising / Fashion Illustration

Learning Focus

  • Trend Prediction
  • Branding Strategies
  • Image Making and Styling
  • Advertising
  • CAD
  • Editorial Copy

Year 2

  • Business of Fashion 2
  • Fashion Communication and Emerging Media

Learning Focus

  • Social Media Communication
  • Experiential Campaigns
  • Publication
  • Advertising
  • CAD
  • Live Project

Year 3

  • Professional Practice
  • Final Fashion Project Part 1
  • Industry Work Placement
  • Final Fashion Project Part 2

Learning Focus

  • Personal Branding
  • Fashion Management & Communication Business Practices
  • Self-Directed Project

MPU subjects

  • Bahasa Kebangsaan A*
  • Community Service
  • Design Thinking
  • Malaysian Studies 3 (International Students)
  • Corporate Social Responsibility
  • Communicating in Malay 2 (International Students)
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