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Master of Applied Business Analytics

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Help University Malaysia(Damansara)

Master of Applied Business Analytics

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Help University Malaysia(Damansara)

Master of Applied Business Analytics

Qualification
Master's Degree
Duration
1.5 years
Intake
JanJanFebFebMarMarAprAprMayMayJunJunJulJulAugAugSepSepOctOctNovNovDecDec
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 1 years programme
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Help University Malaysia ?

The Master of Applied Business Analytics (MABA) at Help University Malaysia aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.

AIMS

The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organisation of the future and achieve business objectives.

Specifically, it enables business professionals to:

  • Interpret and integrate data from multiple sources for a better understanding of complex phenomena
  • Use the right software and algorithms to handle and interpret data
  • Know when to apply human judgement into the decision mix
  • Be able to understand the key business problems of the enterprise you work for and the megatrends of the environment your firm operates in.

Entry Requirements

  • A Bachelor’s degree from a recognised university with a minimum CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible. Applicants without a statistics or mathematics background) are required to do the applied business statistics as a pre-requisite to enhance their appreciation and learning experience and outcome.
  • Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
  • International applicants are required to fulfil a minimum score of 6.0 for the International English Language Testing System (IELTS) or the equivalent.

Course Structure

CORE

  • Applied Statistics
  • Analytics in Finance and Economics
  • People and Talent Analytics
  • Business Operations and Supply Chain
  • Marketing Analytics and Predictive Behaviour
  • Strategic Management Analytics
  • Business Research Methods
  • Project Paper (Capstone)

ELECTIVE CURRENTLY OFFERED (CHOOSE 1)

  • Business Analytics for Decision Making
  • Digital Entrepreneurship
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