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Home > Universities > Help University Malaysia > Bachelor of Business (Marketing) (Hons)

Bachelor of Business (Marketing) (Hons)

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Help University Malaysia(Subang)

Bachelor of Business (Marketing) (Hons)

university icon
Help University Malaysia(Subang)

Bachelor of Business (Marketing) (Hons)

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanFebFebMayMayAugAugOctOct
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR N/A excludes 6% SST & other fees
Estimated total tuition from ~MYR 0 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business (Marketing) (Hons) Program at Help University prepares students for the competitive business world. It emphasizes the importance of marketing, incorporates digital transformation tracks, develops decision-making and innovation skills, and integrates practical skills with current theories. Graduates are equipped to make informed decisions, think critically, and succeed in the dynamic marketing environment.

Year 1

  • Financial Accounting 1
  • Management Accounting 1
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Information Technology for Business
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Business Statistics

Year 2 & 3

  • Business Finance
  • Managing Human Resources
  • Business Analytics for Decision Making
  • Consumer Behaviour
  • Distribution & Logistics Management
  • Sales Management
  • Product Management
  • Digital Marketing
  • Operations Management
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Marketing Research
  • Competitive Marketing Planning & Strategy
  • Services Marketing
  • Innovative Product Development and Management
  • Graduation Project

Choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***

Electives (partial list)

  • Management Accounting 2
  • Islamic Bank Management
  • Reporting Framework & Accounting Practice
  • Human Resource Analytics
  • Marketing Analytics
  • Comparative Banking Structure
  • Business Internship Programme
  • Managerial Communication
  • International Economics
  • Financial Institutions Instruments and Markets
  • Investment Analysis & Decision Making
  • Introduction to Technical Analysis & Trading
  • Mergers & Acquisitions
  • Corporate Finance
  • Principles of Web Design
  • Digital Payment and Security
  • Company Law
  • International Business Law
  • Cyberlaw & Ethics
  • Business Mathematics
  • Small Business Management
  • Organisational Behaviour
  • E-Business
  • Asian Entrepreneurship & Innovation
  • Asian Business Environment
  • Production & Logistics Management
  • E-Commerce
  • Managing People across Cultures
  • Change Management
  • Corporate Policy & Strategy
  • Strategic International Business Management
  • Business Ethics & Social Responsibility
  • E-Commerce Strategies
  • Retail Management
  • Brand Management
  • Social Media Marketing
  • Mobile Marketing
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Strategic Marketing Relationship
  • Environmental Marketing
  • B2B Marketing
  • Digital Product Management
  • Search Marketing
  • Advanced Business Statistics

MPU

4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3

  • Bahasa Kebangsaan A***
  • A*Gen Careers in Malaysia & Beyond

MPU4 (CHOOSE 1)

  • Co-curriculum – Sports 2
  • Co-curriculum – Event Management 2
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