Bachelor of Business (Marketing) (Hons) at Help University

Bachelor of Business (Marketing) (Hons)

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanFebFebMayMayAugAugOctOct

English Requirement

Not Required

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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	Other Fees
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The Bachelor of Business (Marketing) (Hons) Program at Help University prepares students for the competitive business world. It emphasizes the importance of marketing, incorporates digital transformation tracks, develops decision-making and innovation skills, and integrates practical skills with current theories. Graduates are equipped to make informed decisions, think critically, and succeed in the dynamic marketing environment.

Year 1

Financial Accounting 1
Management Accounting 1
Principles of Microeconomics
Principles of Macroeconomics
Information Technology for Business
Business Law
Principles of Management
Principles of Marketing
Business Statistics

Year 2 & 3

Business Finance
Managing Human Resources
Business Analytics for Decision Making
Consumer Behaviour
Distribution & Logistics Management
Sales Management
Product Management
Digital Marketing
Operations Management
Integrated Marketing Communications
Strategic Global Marketing
Marketing Research
Competitive Marketing Planning & Strategy
Services Marketing
Innovative Product Development and Management
Graduation Project

Choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***

Electives (partial list)

Management Accounting 2
Islamic Bank Management
Reporting Framework & Accounting Practice
Human Resource Analytics
Marketing Analytics
Comparative Banking Structure
Business Internship Programme
Managerial Communication
International Economics
Financial Institutions Instruments and Markets
Investment Analysis & Decision Making
Introduction to Technical Analysis & Trading
Mergers & Acquisitions
Corporate Finance
Principles of Web Design
Digital Payment and Security
Company Law
International Business Law
Cyberlaw & Ethics
Business Mathematics
Small Business Management
Organisational Behaviour
E-Business
Asian Entrepreneurship & Innovation
Asian Business Environment
Production & Logistics Management
E-Commerce
Managing People across Cultures
Change Management
Corporate Policy & Strategy
Strategic International Business Management
Business Ethics & Social Responsibility
E-Commerce Strategies
Retail Management
Brand Management
Social Media Marketing
Mobile Marketing
Integrated Marketing Communications
Strategic Global Marketing
Strategic Marketing Relationship
Environmental Marketing
B2B Marketing
Digital Product Management
Search Marketing
Advanced Business Statistics

MPU

4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)

Penghayatan Etika dan Peradaban
Falsafah dan Isu Semasa
Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3

Bahasa Kebangsaan A***
A*Gen Careers in Malaysia & Beyond

MPU4 (CHOOSE 1)

Co-curriculum – Sports 2
Co-curriculum – Event Management 2

Bachelor of Business (Marketing) (Hons)

Bachelor of Business (Marketing) (Hons)