Bachelor of Commerce (Marketing and Tourism and Hospitality) at Curtin University Malaysia

Bachelor of Commerce (Marketing and Tourism and Hospitality)

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebJulJul

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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The Bachelor of Commerce (Marketing and Tourism and Hospitality) program at Curtin University Malaysia provides opportunities in the rapidly growing industries of tourism, hospitality, and marketing, offering a diverse range of career paths. Graduates can pursue careers in tourism development, event and festival organization, hotel and resort management, as well as marketing roles within these industries. Employers in this field seek individuals who have a genuine interest in travel, enjoy connecting with new people, and are dedicated to delivering exceptional experiences. The tourism and hospitality sectors are known for their demanding nature, but they also offer a tremendous sense of accomplishment. With a wide array of career possibilities and the potential for travel, working interstate or overseas, exciting prospects await graduates in these dynamic industries.

YEAR 1 SEMESTER 1

Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2

Analytics for Decision Making
Consumer Behaviour
Principles of Tourism, Hospitality and Events
Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 1

Marketing Across Borders
Managing Social Media Platforms
Hospitality Experience
Managing Tourism Destinations
Pre-requisite(s) : Principles of Tourism, Hospitality and Events

YEAR 2 SEMESTER 2

Digital Marketing and E-Commerce
Marketing for Tourism, Hospitality and Events
Marketing Intelligence
Pre-requisite(s) : Consumer Behaviour
Entertainment Industry Essentials
Pre-requisite(s) : Principles of Tourism, Hospitality and Events

YEAR 3 SEMESTER 1

Services Marketing
Pre-requisite(s) : Marketing Intelligence
Retailing and E-Commerce
Contemporary Issues in Tourism Management
Pre-requisite(s) : Principles of Tourism, Hospitality and Events
Hospitality Management
Pre-requisite(s) : Hospitality Experience

YEAR 3 SEMESTER 2

Corporate Marketing Strategy
Pre-requisite(s) : Services Marketing
Responsible Tourism Management
Pre-requisite(s) : Principles of Tourism, Hospitality and Events
Elective Unit (Choose from Commerce Majors)
Interactive Study Tour OR Business Internship
Pre-requisite(s) : Successful completion of 300 Credit
OR Enhancing Your Business Mind
Pre-requisite(s) : Successful completion of 400 Credit

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List of Optional Unit

Introductory Economics
Introduction to Business Information Systems
Discovering Marketing
Integrated Marketing Communications
Discovering Public Relations
Introduction to Finance Principles

Bachelor of Commerce (Marketing and Tourism and Hospitality)

Bachelor of Commerce (Marketing and Tourism and Hospitality)