Bachelor of Commerce (Marketing)
Curtin University Malaysia
Bachelor of Commerce (Marketing)
Curtin University Malaysia
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The Bachelor of Commerce (Marketing) program at Curtin University Malaysia focuses on the vital role of marketing in driving business success. Marketing enables firms to differentiate their products and services in the competitive marketplace, effectively communicate with their target audience, and devise strategies to maximize consumer value, sales, and profitability. Marketers utilize a blend of advertising, promotions, digital and social media marketing, public relations, retailing, and sales strategies to promote an organization's brand, products, and services. Throughout your studies, you will have the opportunity to engage with industry professionals, as the marketing teaching team maintains strong connections with the industry. The program incorporates real-life client projects, allowing students to develop strategies to address authentic business challenges and present their ideas directly to management representatives. This hands-on approach ensures that students gain practical skills and knowledge that are directly applicable to the marketing field.
YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making
YEAR 1 SEMESTER 2
Analytics for Decision Making
Organisational Behaviour
*Elective Unit (Choose from Commerce Majors)
*Optional Unit (Refer to the list below)
YEAR 2 SEMESTER 1
Marketing Across Borders
Managing Social Media Platforms
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
YEAR 2 SEMESTER 2
Marketing Intelligence
Digital Marketing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
YEAR 3 SEMESTER 1
Services Marketing
Retailing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
YEAR 3 SEMESTER 2
Corporate Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
Business Internship OR Enhancing Your Business Mind
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List of Optional Unit
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Discovering Public Relations
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