Bachelor of Commerce (Management and Marketing) at Curtin University Malaysia

Bachelor of Commerce (Management and Marketing)

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebJulJul

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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	Other Fees
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The Bachelor of Commerce (Management and Marketing) program at Curtin University Malaysia offers a comprehensive education in both management and marketing, providing students with valuable knowledge and skills applicable to a wide range of industries and sectors, locally and globally. In the Management stream, students learn essential skills for leading and supervising teams, managing budgets, and successfully completing tasks and projects. They also gain an understanding of important considerations such as values, ethics, and sustainability. A management qualification opens doors to various career opportunities, and graduates may receive recognition from professional bodies. In the Marketing stream, students delve into the crucial role of marketing in business success. They learn how to differentiate products and services, effectively communicate with target audiences, and develop strategies to maximize consumer value, sales, and profits. The curriculum covers advertising, promotions, digital and social media marketing, public relations, retailing, and sales strategies to promote brands, products, and services. The program emphasizes industry interaction, with strong connections and real-life client projects where students develop strategies to solve business problems and present their ideas to management representatives.

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Consumer Behaviour
Organisational Behaviour
Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 1
Business and Sustainable Development
Marketing Across Borders
Managing Social Media Platforms
Safety and Environmental Health Law OR Human Resources Management Introduction

YEAR 2 SEMESTER 2
International Management
Entrepreneurship
Marketing Intelligence
Pre-requisite(s) : Consumer Behaviour
Digital Marketing and E-Commerce

YEAR 3 SEMESTER 1
Managing Change
Strategic Management
Pre-requisite(s) : Communication, Culture and Indigenous Perspectives in Business OR Fundamentals of Management
Services Marketing
Pre-requisite(s) : Marketing Intelligence
Retailing and E-Commerce

YEAR 3 SEMESTER 2
Business Ethics
Pre-requisite(s) : Successful completion of 200 credit points
Corporate Marketing Strategy
Pre-requisite(s) : Services Marketing
Elective Unit (Choose from Commerce Majors)
Interactive Study Tour OR Business Internship
Pre-requisite(s) : Successful completion of 300 Credit
OR Enhancing Your Business Mind
Pre-requisite(s) : Successful completion of 400 Credit

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List of Optional Unit
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Integrated Marketing Communications
Discovering Public Relations

Bachelor of Commerce (Management and Marketing)

Bachelor of Commerce (Management and Marketing)