Bachelor of Commerce (Finance and Marketing)
Curtin University Malaysia
Bachelor of Commerce (Finance and Marketing)
Curtin University Malaysia
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The Bachelor of Commerce (Finance and Marketing) program at Curtin University Malaysia offers students a diverse range of career opportunities. In the finance stream, graduates can work in corporate finance for large businesses, financial institutions, or financial markets both locally and internationally. Financial planners assist clients in making sound financial decisions by creating customized plans, monitoring progress, and helping them maintain budgets. The marketing stream focuses on the crucial role of marketing in business success, teaching students how to differentiate products and services, effectively communicate with target audiences, and develop strategies to maximize consumer value, sales, and profits. Students gain practical experience through industry interactions and real-life client projects, presenting their ideas directly to management representatives.
YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making
YEAR 1 SEMESTER 2
Analytics for Decision Making
Introduction to Finance Principles
Consumer Behaviour
Optional Unit (Refer to the list below)
YEAR 2 SEMESTER 1
Business Analysis for Investment
Pre-requisite(s) : Introduction to Finance Principles
Introduction to Financial Instruments and Markets
Pre-requisite(s) : Introduction to Finance Principles
Marketing Across Borders
Managing Social Media Platforms
YEAR 2 SEMESTER 2
Quantitative Techniques for Business
Corporate Finance
Pre-requisite(s) : Business Analysis for Investment OR Introduction to Finance Principles
Marketing Intelligence
Pre-requisite(s) :Consumer Behaviour
Digital Marketing and E-Commerce
YEAR 3 SEMESTER 1
Portfolio Management
Pre-requisite(s) : Business Analysis for Investment OR Introduction to Finance Principles AND Introduction to Financial Instruments and Markets
International Finance
Pre-requisite(s) : Introduction to Finance Principles OR Business Analysis for Investment
Services Marketing
Pre-requisite(s) : Marketing Intelligence
Retailing and E-Commerce
YEAR 3 SEMESTER 2
Introduction to Derivative Securities
Pre-requisite(s) : Business Analysis for Investment OR Introduction to Finance Principles AND Introduction to Financial Instruments and Markets
Corporate Marketing Strategy
Pre-requisite(s) : Services Marketing
Elective Unit (Choose from Commerce Majors)
Interactive Study Tour OR Business Internship
Pre-requisite(s) : Successful completion of 300 Credit
OR Enhancing Your Business Mind
Pre-requisite(s) : Successful completion of 400 Credit
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List of Optional Unit
Introductory Economics
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Integrated Marketing Communications
Discovering Public Relations
Introductory to Business Law
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