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Bachelor of Communication (Hons) in Corporate Communication

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City University Malaysia

Bachelor of Communication (Hons) in Corporate Communication

university icon
City University Malaysia

Bachelor of Communication (Hons) in Corporate Communication

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 11,004 excludes 6% SST & other fees
Estimated total tuition from ~MYR 34,860 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Communication (Hons) in Corporate Communication Program at City University Malaysia offers learners a comprehensive understanding of the strategic importance of communication in modern businesses. The curriculum, which is based on research, is designed to provide the professional and academic skills necessary for managing corporate communications on a global scale. It encompasses areas such as corporate strategy, internal and external stakeholder relationship management, and the overall management of corporate communications. One of the benefits of corporate communication is that it helps to keep employees informed bout the company's direction, leading to improved morale, increased engagement, and a better understanding of the company's future prospects.

Future Careers 

Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist.

 

 

 

 

YEAR 1

• Public Speaking
• Mass Media and Society
• Intercultural Communication
• Introduction to Advertising
• Introduction to Communication
• Visual Communication and Photography
• Psychology of Communication
• Meeting Skills
• Introduction to Public Relations
• Introduction to Desktop Publishing
• Elective Language: Mandarin 1
• Integrated Marketing Communication
• Corporate Communication
• Persuasive Communication

YEAR 2

• English For Academic Purposes
• Elective Language: Mandarin 2
• Public Relations Writing
• Organisational Communication
• Corporate Image and Management
• Entrepreneurship
• English For Employment
• Theories of Human Communication
• Quantitative Research Method
• Statistics for Social Science
• Consumer Behaviour
• Co-Curriculum
• New Media and Communication Technologies
• Corporate Writing
• Media Relations

YEAR 3

• Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
• Report Writing (BLES3013)
• Qualitative Research Method
• Media Management
• Communication Audit
• Corporate Reputation and Brand Management
• Hubungan Etnik / Pengajian Malaysia
• Event Management
• Communication Law and Ethics
• Risk and Crisis Management
• Corporate Issue and Case Study
• Practical Training

Credit Hours : 120

 

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