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Master of Business Administration with a specialism in Digital Leadership

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APU University Malaysia

Master of Business Administration with a specialism in Digital Leadership

university icon
APU University Malaysia

Master of Business Administration with a specialism in Digital Leadership

Qualification
Master's Degree
Duration
1 years
Intake
JunJunSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 38,800 excludes 6% SST & other fees
Estimated total tuition from ~MYR 38,800 1 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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Embark on a transformative journey with APU University Malaysia Master of Business Administration with a specialism in Digital Leadership program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

The Master of Business Administration (MBA) program with a specialization in Digital Leadership offers students a focused curriculum tailored to prepare them for leadership roles in the digital era. Core business courses are complemented by specialized coursework in digital strategy, technology integration, and data analytics. Emphasis is placed on developing leadership and communication skills specifically for the digital environment. Through hands-on learning experiences, students gain practical expertise in leading organizations through digital transformation and leveraging technology for innovation. Overall, the program equips graduates with the knowledge, skills, and strategic mindset needed to succeed as digital leaders in today's rapidly evolving business landscape.

Dual Degrees from APU and DMU United Kindom

Students who joined the Master of Business Administration with a specialism in Digital Leadership program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

General Requirements:

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

This programme comprises of 7 core modules (including Research Methodology module), 3 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1st MONTH OF THE PROGRAMME)

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Managerial Finance
  • Managerial Economics
  • Strategic Marketing Management
  • Human Resource Management
  • Research Methodology
  • Statistical Decision Making
  • Project

SPECIALISATION MODULES

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution
  • Global Strategic Management

ELECTIVE MODULES (CHOOSE 2)

  • Technology Management
  • Managing Creativity and Innovation
  • Entrepreneurship
  • Behavioural Science, Social Media & Marketing Analytics
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